Pioneers Typography
Our brand fonts
Typography plays a crucial role in conveying the personality and identity of our brand. We employ two primary font families: Lato and Chaparral Pro.
By consistently using Lato and Chaparral Pro across our communications, we reinforce the cohesive visual identity of our brand, ensuring clarity, professionalism, and a memorable brand experience for our audience.
Lato
This sans-serif typeface exudes modernity and simplicity, making it ideal for conveying clarity and professionalism in our communications. It is recommended for use in body text, some headings, and other prominent areas where readability is important.
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Chapparal Pro
As a serif typeface, Chaparral Pro brings a touch of elegance and sophistication to our brand. Its distinctive letterforms add warmth and personality, making it suitable for headlines, subheadings, and other elements where a more refined aesthetic is desired. Try to stick with using the Bold Italic for headings and Semibold Italic for subheadings.
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