Digital Media to Launch Movements

New media help us find people seeking Jesus


Marti Wade


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November 5, 2020


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Check out this article, Digital Media to Launch Movements: Cross-cultural workers and their local partners harness digital media marketing tools in pursuit of our ancient, New Testament mandate to make disciples.


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“Everywhere I look on the internet, I keep seeing things about Jesus. Could that be God reaching out to me?” – Mustafa in West Asia

Sharing the Good News

Jesus told His disciples to go into the world and proclaim the gospel to the whole creation. And whoever responds to the gospel? Whoever believes in Him? They would have eternal, abundant life. Like the first disciples, all of us who follow Christ are to be ambassadors of that good news, encouraging people to be reconciled to God.

Seeking seekers

Usually, however, only a small percentage of those who don’t already follow Jesus are open to considering it—typically, about 2%. If you are working among the unreached, you could spend a lifetime sharing the gospel and find very few people who don’t yet follow Jesus but are ready to hear more. Should we continue faithfully sharing the gospel with neighbors, coworkers and others within our natural networks? Definitely! The problem is there’s a limit to how many people any one of us can reach through these personal encounters. And most of those we meet are not ready to respond. Ordinary methods may not find those who are.

Digital media strategies

Over the last decade, missionaries in the Arab World and other places have been learning to use websites and social media to connect with people looking for hope or truth. “We used to go out trying to do friendship evangelism, trying to find people of peace, but with media, they reach out to us. That’s what’s so amazing,” one explains. “Seekers are contacting Christian workers, saying, ‘Can you tell me more? Can you pray with me?’”

Media to Movements

The “media to movements” strategy begins with the end in mind: reproducing disciples. Research-informed, creative and culturally sensitive media content—videos, social media posts, combined with strategic marketing, invites people to explore and respond to scripture.

This allows gospel messengers to share the love of God with many more people than they could reach face to face. It also brings the message to people who might never meet a Christian who could share Jesus with them.

But personal contact is still key. Those who respond are invited into a discipleship process intentionally designed to lead toward personal contact with a local believer. Along the way, the process can identify people who are spiritually open and willing to introduce the gospel into their community—often referred to as people of peace (Luke 10:5-7). When a person of peace starts following Jesus, others will follow. Ultimately, this process can help birth a growing gospel movement in that person’s community.

“How did I not think of this?” said a cross-cultural worker now using such methods. “You know, I’m a millennial. I see my friends spending five, six or seven hours a day on social media. This was obvious ... it was [a] strategic and scalable approach to gospel sharing and searching for persons of peace.”

We’re recruiting digital natives* to champion and manage digital media strategies. And we’d love to start a conversation with you about joining one of our teams.

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<p class="rich-text-callout"><strong>See Also: </strong><a href="#"><em>Discerning Your Calling: How Do You Know If God Is Leading You to Serve Cross Culturally?</em></a></p>

Take the next step

Learn more about digital outreach

What Is a Digital Native? (Technopedia definition).

We have a goal to see 25% of our 300+ teams leveraging digital media strategies to enhance their efforts by 2025. Give to help make this happen.

Visit the Media to Movements website.

Sign up for our free ebook, Googling Jesus, with nine stories of transformation through media outreach.

Going Deeper

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